Branding Guidelines
Ride North Powersports is a Northern Ontario powersports community built around trail riding, machine reviews, outdoor adventure, and shared riding culture.
The Brand
Ride North should feel like an anthem for Northern Ontario powersports riders: the ones up at the crack of dawn, cooler packed the night before, meeting up with friends, riding out to a remote spot, and spending the day in the real outdoors.
Primary Audience
ATV, side-by-side, snowmobile, dirt bike, marine, trail, and outdoor powersports riders in Northern Ontario.
Brand Voice
Rugged, clear, local, helpful, enthusiastic, and community-first. No corporate fluff.
Core Use
Facebook, Instagram, YouTube, TikTok, shirts, decals, signage, review videos, trail posts, and event/community content.
Approved Tagline
Use this approved tagline for brand identity, campaigns, apparel, and social content.
ride north.
Logo System
The approved logo system uses the final black-and-blue mark, inverted color, all-white, and all-black formats. Use the stacked logo for main brand moments and the horizontal logo for banners, headers, and wide placements.
Logo Usage Rules
✓Use
!Avoid
Color Palette
Black and white remain dominant. Arctic Blue is the signature accent. Boreal Green supports the outdoors/trail side. Trail Orange is used sparingly for action and promotional moments.
Typography
Use this three-part hierarchy consistently so every graphic, post, shirt, and video title feels like the same brand.
Apparel Direction
Approved direction: black shirt, full vertical logo on the front chest, and the two-line tagline on the back.
Platform Asset Kit
These are the prepared working assets for YouTube, Instagram, and Facebook. The safe-area proof is for checking the YouTube banner only; upload the clean banner file.
Approval
Approval confirms the logo system, color palette, typography, tagline direction, apparel direction, and social media template direction shown in this brand guideline manual.
Social Media Templates
The approved style uses real powersports imagery in Northern Ontario environments, bold black/white/Arctic Blue typography, and clean logo placement. The Aodes sample shows the visual direction for reviews and trail tests.